What is Spam and It’s Types| APAC CIO Outlook

Jack Mathew
2 min readDec 29, 2020

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APAC CIO Outlook spam
APAC CIO Outlook spam

Anyone who’s spent quite a couple of seconds on the web has encountered spam. It’s seemingly an inseparable a part of the web experience, something we accept as normal.

What is Spam ?

The answer is that spam is usually unrequested. It’s annoying, it’s usually promotional, it’s sent to a lot of people.

If the definition of spam is unsolicited bulk messages, spamming is that the act of sending these messages, and an individual who engages the practice may be a spammer. Most of the time, spamming is commercial in nature, and though the spam is bothersome, it isn’t necessarily malicious or fraudulent.

Types Of Scam

There are various kinds of scam as listed below

  1. Email Spam — In Email Spam it clogs up your inbox and distracts you from the emails you actually want to read. Rest assured, it’s all extremely ignorable.
  2. Link Spam — If you’ve come across a blog comment or forum post that’s filled with irrelevant links, you’ve encountered link spam. The spammer is trying to exploit an SEO mechanic known as “backlinking” to drive traffic to their page.
  3. Mobile Spam — It’s spam in SMS form. In addition to spammy text messages, some spammers also utilize push notifications to draw your attention to their offers.
  4. Messaging Spam — Like email spam, but quicker. Spammers blast their messages out on instant messaging platforms including WhatsApp, Skype, and Snapchat.
  5. Content Spam — Spammers cram their pages full of popular keywords, usually unrelated to their website, to try and rank their site higher in searches for those keywords. Others will rewrite existing content to make their own pages seem more substantial and unique.

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