Top Martech Companies In Europe 2020
- A s the market becomes increasingly customer-oriented, the marketing strategies undertaken by companies are witnessing a massive paradigm shift. One of the most significant revelations seen this year is the transition of the marketing tone from being ‘promotional’ to ‘conversational’ in nature. Marketers are striving to become hyper-personalised, individually relevant for the target audience, and available when and however, they are required to be. This need, again, stems from the requirement to stay in closer touch with the customer, consistently. That being said, technology is also taking over the privacy and security issues marketers have been facing in the last decade. By deploying robust cybersecurity platforms, marketers are making sure the customer sensitive data that they acquire is encrypted to avoid any data or security breaches.
- As a multitude of these applications is set to nurture the growth of Martech space, CIOApplications Europe has compiled a list of top 10 MarTech companies in 2020 to guide organisational leaders in harnessing the power of the technology to tackle today’s marketing challenges, reduce workload, and increase efficiencies. Bringing you a package of exciting new trends in the Martech domain, CIOs working in the marketing realm have penned down their insights on the use of several upcoming technologies that have the potential to bring innovation into space. We hope this issue of the CIOApplications Europe helps you build the partnership you and your firm needs to foster a technologically-driven business.
- We present to you CIOApplications Europe “Top 10 MarTech Companies — 2020.”
Top MarTech Companies
Close
Close connects people with events in new and exciting ways; before, during and after the event. When anyone visits an event powered by Close, they receive the tickets in the Close app, enriched with exclusive content, personal offers and the latest updates from the event. People using the Close App can also invite their friends to join the ride and create a group-chat. With such innovative features and success stories in their quiver, Close hopes to become the standard for live event industry engagement
Marvia
Marvia, with its SaaS platform, helps business gain control over their (local) brand presence and lets them create, manage, and order (local) marketing materials within their corporate identity in minutes, raising the bar in brand experiences. The software is intuitive and easy to use; everyone in an organisation must be able to make content, without graphical or technical knowledge. While the right technology is crucial, one can’t win with tools alone. Marvia works with a Customer Success Manager to ensure that every customer gets a first-class treatment and uses the software to full extent. This includes extensive onboarding and support as well as proactively looking for improvements
PUSHTech
Established in 2014, PUSHTech is a privately held company headquartered in Barcelona. PUSHTech helps websites, mobile applications, and email marketers, acquire, engage, educate, and support their users and customers through multi-channel marketing and engagement automation. The services provided by the company are Marketing Automation, CRM, Email Marketing, Push Notifications, Segmentation, Customer Profiling, Personalization, Dynamic Content, Customer Relationship Management, Customer Engagement Management, Analytics, Engagement Engine, API, Inbound Marketing, Customer Profiling, Database Unification, Multichannel Marketing, CEM, and Database Validation. They are serving several firms like Red Bull, Vodafone, Oral-B, Hide My Phone, Telenor, Hollister, Brahma, Henkel, and many more
SiteCampaign
SiteCampaign helps enterprises create customised on-site campaigns to increase generation of leads and conversions by enabling them to target visitors at relevant times during their customer journey.The firm provides in-depth insights of both their visitors and the journey to enable online retail companies adopt a more segmented approach to personalisation and targeted communication. The goal is to enhance customer experience and create a smoother journey from start-to-end without compromising brand strategy
Socialbakers
Offers an AI-powered unified social media marketing platform to help marketers from brands — large to small — to achieve maximum business outcomes from their social media investments. Socialbakers enables marketers to effectively analyze social media data and measure content strategy for optimized performance. With the growth in marketing complexity, Socialbakers stays one step ahead of the challenges by constantly innovating and delivering new capabilities on top of its platform. Socialbakers has added robust features such as collaborative content collections, in-platform chat, and integration with cloud storage systems for seamless support in asset-sharing and brainstorming across marketing teams for effective teamwork
Tealium
Tealium is helping brands make data actionable, in real-time, across every customer experience touch point. Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration — spanning web, mobile, offline, and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Universal Data Hub encompasses tag management, API hub, customer data platform, and data management solutions that enable organizations to leverage real-time data to create more productive, more personalized digital experiences across every team, technology, and customer touchpoint
Watermelon
With an immensely user-friendly conversational platform for live chat, social integrations and code-free chatbots, Watermelon is empowering brands to create the customer service of the future and deliver the “never seen before” levels of customer experience. Born with the singular focus on making customer service conversations faster and smoother, both for the agents and the customers, Watermelon is equipping organisations with a smart technology that ensures round-the-clock customer service. While the soaring tide of conversational UI is sweeping over the diverse industries, Watermelon is at the forefront of this trend — creating powerful customer experiences
adjust
Adjust is one of the best firms in mobile measurement, fraud prevention, and cybersecurity. Born at the heart of the mobile economy and grown out of a passion for technology, the globally operating company now has 16 offices around the world. Incorporated in 2012, Adjust is headquartered in Berlin and is a privately held company. The company provides several services like Mobile app attribution, In-app analytics, Business intelligence, App store statistics, Mobile fraud prevention, Mobile app tracking, Mobile marketing performance tracking, Conversion tracking, Re-targeting tracking, Re-engagement tacking, and In-app events tracking
G-Lock Software
G-Lock Software is a privately held company working in different programming environments. Their team has over ten years of experience developing email marketing solutions and has used that knowledge and expertise to create innovative, flexible, and affordable products that are used by thousands of businesses, large and small, in all parts of the world. Headquartered in Minsk, G-Lock Software was founded in 2009. With a unique product development process, passionate, intelligent, and dedicated employees and a collaborative relationship with the customers, they consistently deliver high-quality, practical, and affordable solutions for individuals, small-to-medium sized businesses and international corporations around the world
Sprinklr
Sprinklr is a provider of enterprise software for customer experience management. Sprinklr helps the world’s most valuable brands understand the conversations that matter most on channels such as social media, messaging, blogs, and review sites. Then, Sprinklr helps brands use these insights to improve marketing, advertising, customer service, product development, and more. Sprinklr’s unified platform allows siloed teams to collaborate to deliver memorable customer experiences. The company is specialized in Social Media Management, Social Content Management, Social Customer Relationship Management, Social Campaign Management, Social Media Analytics, Social Audience Management, Social Reporting, Social Corporate Governance, Social Relationship Infrastructure
